Diesel and Steve Aoki celebrated their new wristwatch collaboration with a special launch at the Diesel store in Soho, hosted by the king of EDM himself. Since this party was all about electronics we wanted a photo activation that would complement the campaign. We had a giant LED wall fabricated that included changing graphics for guests to pose in front of. The results were futuristic portraits to mark the occasion, along with 24x36” prints we made onsite for each of the guests that could have been campaign posters themselves!
