AT&T wanted to create an interactive experience for Lady Gaga fans at the year’s hottest Super Bowl Event. We worked with our agency partner to build two different photo and video activations. The first was a 10-Camera Array that let fans pose with a giant Lady Gaga “Paw” in an duo-tone lit and mist filled scene. The second was an interactive AR wall that turned fans in to Lady Gaga’s “Little Monsters” and recorded a sharable video of the experience.
Genesis Golf Invitational - Los Angeles, CA
We recently set up an amazing golf ball juggling cinema-graph booth at the @therivieracountryclub for the @genesis_usa #genesisinvitational! Check out the skills in the #GenesisJuggleChallenge custom #StudioBooth!
PUMA Selena Gomez Launch - New York, NY
We had the pleasure of working with @Pumaand @SelenaGomez in New York City for the launch of her new album, Rare! Our favorite song is A Sweeter Place ft. Kid Cudi! What’s yours?
The Walking Dead - Atlanta, GA
Ahead of the season premiere for The Walking Dead, AMC took advantage of Super Bowl week in Atlanta with a premiere party that included everyone from the cast, to NFL players and those in Atlanta’s music scene, including Waka Flocka Flame … how appropriate! We used the flaming bat concept that we first introduced at ComicCon, but this time had a walker on hand to battle.
HBO Mixtapes & Rollerskates - USA
We set out on a country-wide tour with HBO to find the best skate crews and roller rinks around. With stops in Houston, Atlanta, Philadelphia and Brooklyn, skaters came out to show off their moves and throw down for one special, funky night. Utilizing our Array Bounce, we were in the rink to capture the moves from all angles!
Diesel - New York, NY
Diesel and Steve Aoki celebrated their new wristwatch collaboration with a special launch at the Diesel store in Soho, hosted by the king of EDM himself. Since this party was all about electronics we wanted a photo activation that would complement the campaign. We had a giant LED wall fabricated that included changing graphics for guests to pose in front of. The results were futuristic portraits to mark the occasion, along with 24x36” prints we made onsite for each of the guests that could have been campaign posters themselves!
Comic-Con - San Diego, CA
Every summer we roll into San Diego for Comicon and some of the maddest photo/video action of the year. StudioBooth took over the 2018 conference with eight activations spread across the city! From 20 camera green screen array booths to flaming animations to Neil deGrasse Tyson’s new show, we pulled out all the stops.
For FOX we put guests on the Simpsons couch, as well as in the Cosmos command center. AMC wanted something a bit more daring, so we gave guests flaming torches to fight off the zombies.
DAZN - Boston, MA
We hit the road with DAZN to capture some hard-hitting boxing fans at matches in Chicago and Boston. This past weekend fans were riled up for the Andrade vs Kautondokwa fight at TD Garden. We captured the all energy with an exploding heavy bag!
