PUMA created an entire city down at South St. Seaport in NYC for the duration of this year’s World Cup. The city came complete with a mini soccer pitch, outdoor ping pong and foosball, and a custom built nightclub called PUMA Social. StudioBooth created 4 installations for different events at the Social Club including a Nylon Magazine jump-off and the Reed+Rude get-down. Check some of the pix below.
