Brief

ION is the official broadcaster of the WNBA and wanted to go big for the All-Star Weekend in Phoenix, AZ. Our partners at Civic Entertainment Group suggested giving fans an opportunity to step into the anchor chair. We devised a way to let guests experience the ION studio and create a broadcast reel of their own.

Solve

The StudioBooth VideoFX engine was perfect for this custom project. We set up multiple cameras to capture the action and had a live director on set to make sure guests got their cues.

Our software automatically took the footage and created broadcast-quality output, complete with audio, sound effects and custom motion graphics. Guests were able to share their unique videos instantly to all of their social channels.