Brief

Hyundai was heading to the Electrify Expo in Denver to show off their powerful new IONIQ 5N electric vehicle. Our production partners at Innocean created a thrilling car-drifting drive-along experience and tapped us to capture the action.

They wanted to stitch together videos of the consumer along with content captured onsite by the video team at O Hello Media and have the content available to share immediately.

Solve

We leveraged our SoloBooth video editing capabilities to develop a customized system to record the action. With GoPro cameras mounted inside the car and everything set to charge from its battery, we captured guests' reactions as they were zipping around the track. The results were amazing and shared widely on social media.